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How Herbalife Works

Nourishing the Entrepreneurial Spirit

Our Business Model

Our great-tasting, science-backed nutrition products are available exclusively through Herbalife independent distributors, who are entrepreneurs dedicated to supporting their customers’ nutrition and well-being goals.

Independent distributors combine their passion for nutrition with the education and training provided by our team of experts, and the support from their distributor community to help coach their customers and sell products.

Most Herbalife distributors sell products to friends and family to supplement their income, while others use their experience to take charge, building their own small business through a network of direct sellers.

What Is Direct Selling?

Direct selling is our business model. Simply put, it is a person-to-person sale. The model avoids intermediaries in the supply chain and sells products directly to consumers. Millions of people around the world choose to become involved in direct selling because they enjoy a company’s products.

Direct selling has been around for more than 100 years. It’s an avenue entrepreneurial-minded people can work independently to build a business and forge strong personal relationships with prospective customers.

How Direct Selling Supports Personalized Nutrition

Each person’s nutrition needs are different and require a unique, personalized nutrition plan that is not available at brick-and-mortar and online retail. The one-on-one, high-touch customer experience that our distributors create is critically needed in our industry because of the complexity of nutrition and the individual needs and personal differences among consumers.

An Herbalife independent distributor is well equipped – through regular training from our experts in nutrition, fitness, and coaching – to recommend a personalized nutrition and exercise plan to help their customer achieve their wellness goals more efficiently.

Our Distributor Difference

A personal connection with a distributor will not only provide clear directions and a personalized plan that is unique to each individual, but it will also offer social support, motivation, encouragement, and accountability.

Our independent distributors don't just sell products; they help people achieve results.

By the Numbers


Herbalife is the #1 brand in the world in active and lifestyle nutrition*


Nutrition Clubs worldwide – nearly 2x the number of Starbucks stores worldwide


servings of Herbalife protein shakes sold worldwide in 2022


canisters of protein shakes sold worldwide in 2022

Our Business Opportunity

We provide people with the flexibility to build their own business. Distributors decide their working hours and work from wherever they choose to. Some businesses are built on relationships with a few people, and some span continents – it’s a business opportunity that fits each entrepreneur’s life.

Through their Herbalife business, Pablo and Miriam are helping people achieve a healthier lifestyle, inspiring, training, and supporting their community, one customer at a time.

How Do Distributors Earn Income?

Most Herbalife distributors do the business part-time. Some independent distributors who choose to build a sales organization provide guidance and insight to those in their organization. In return, they are eligible to earn a commission and bonus based on the sales of their team members.

Since distributors working as business mentors personally know the person interested in trying Herbalife’s business opportunity, they are prepared to offer personalized guidance based on the entrepreneur’s particular needs, skills, strengths, and goals.

These mentorship relationships can work in both directions: distributors who mentor continue to sharpen their own business skills while building their teams, and the new entrepreneur benefits from their support as they begin their own journey to business ownership.

Company Support and Resources

We are constantly expanding the methods we use to engage and train our distributors – from online webinars to in-person conferences and seminars where people get together to educate and share ideas – so they can develop their skills and translate their expertise into opportunities – both for the customers they serve and themselves.

We design materials, trainings, and apps not only to help them learn the basics of nutrition and wellness but also to keep accurate track of their finances, manage their sales, and stay in touch with customers. Herbalife is there every step of the way through world-class product information from our doctors and scientists, nutrition and coaching education from our experts, and cutting-edge technology designed to make the sales process effortless.

Herbalife provides the Gold Standard in consumer protection by offering a 100% full refund guarantee.

Company Materials

Whether it’s a side hustle or a full-time gig, our independent distributors have the freedom to decide when, where, and how they work. Download the brochure below to learn more about our business model.

Business Opportunity Brochure
Business Opportunity Brochure
View to Download

*Source: Euromonitor International Limited; Per Consumer Health 2022ed, Active and lifestyle nutrition defined as weight management and wellbeing, sports nutrition, and vitamins and dietary supplements definitions; combined % RSP share GBO, 2021 data

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Herbalife International of America, Inc., MultiLevel Sales, Los Angeles, CA