A Personalized Business Opportunity: Diverse Stories from Independent Business Owners

When people turn their passion into a business opportunity, amazing things can happen. Insights indicate those who have a passion for the work they do are much more likely to develop their full potential. This personal development combined with commitment, skill, and hard work can be applied to operating a small business.

For Herbalife Nutrition independent business owners, their passion is helping others through good nutrition. How they turn this passion into a business varies: some distributors are part-time to earn extra income around their full-time schedule, some are full-time solo or as a team, and others sell products from their local small business, or from their mobile device. The flexibility of the direct selling model allows individuals to determine what works best for them when building a business of their own.

Here are some of their stories that exemplify diverse approaches to direct selling.

Turning Passion into Business

Elian and Octavio had always been passionate about nutrition, fitness, and being a positive influence on others. With their current business, they can do what they love while setting their own schedules and raising a family.

Through social media and group chats, Elian and Octavio are able to educate, motivate, and inspire others, discussing meal plans and sharing their customers’ achievements and results. Through the business and their customers, they have experienced first-hand how good nutrition, regular exercise, and a supportive community can change people’s lives.

While Elian and Octavio choose to operate their business full-time, some entrepreneurs incorporate Herbalife Nutrition into their current small business.

Incorporating One Small Business into Another

Satu Välimäki and Roynet Pérez González are professional dancers who teach lessons at their studio in Tampere, Finland. While they are helping their clients stay active through dance, they’re also educating them about the importance of nutrition.


The flexibility of the Herbalife Nutrition model allows for our entrepreneurs to work from places and at times convenient for them. For Satu and Roynet, they meet with clients after their lessons and also utilize social media to organize online challenges. This allows them to reach more people beyond those who come in for dance lessons.

Still, there are many others who choose to pursue building a small business of their own. And each has their own motivating factors and goals they are working towards.

Exploring Ways to Earn Extra Income

After her marriage ended in divorce, Lori Baker was looking for some extra income to help support herself and her two sons. While she had been using Herbalife Nutrition products for several years, she had not thought about the business opportunity until she found herself a single mom.

Utilizing the online trainings, expert nutrition and fitness materials, and digital tools provided by the company, Lori built her small business over time by visiting customers at their homes or at community events along with using social media.

Eventually, as a result of her commitment, skill, and perseverance, Lori not only built a business to provide for her family — she also earned and qualified for monthly and annual bonuses and vacations* through Herbalife Nutrition recognition programs. Experiencing new places and activities with her family and friends inspired Lori to continue her business, even though her children are now adults.

Giving Back and Mentoring Others

Challenging circumstances don’t have to determine who you are, or the path your life takes. In fact, overcoming obstacles can lead to positive outcomes. Eight years ago, Style Bell was waiting tables and struggling to find a meaningful way to give back not only to his family but to his community.

He found his way through his passion – nutrition and fitness – and embarked on a journey of helping others. Today, he is not only building a thriving business; he’s mentoring others on how to become entrepreneurs and to create the time freedom they longed for in their professional lives.

Since 1980, our commitment to helping others achieve their goals – whether that’s a healthy, active lifestyle or being an entrepreneur – is at the heart of everything we do. We’re changing people’s lives through good nutrition and an economic opportunity, and we’re just getting started.

*The Top 1% of Distributors are typically President’s Team members. The time it took them to reach President’s Team typically ranges between 5 and 11 years. Requires skill & consistent work and dedication. For typical earnings, see Herbalife.com/SAGC.
John DeSimone, President and Chief Strategic Officer

John DeSimonePresident

As president of Herbalife Nutrition, John DeSimone manages the Company's regional leadership, who are responsible for growing the Company's premier nutrition business and driving performance in 94 countries around the globe. In addition, DeSimone has overall responsibility for distributor-facing functions throughout the world, including marketing, promotions, sponsorships, business methods support, events and independent distributor communications.