The Future Is Female: Empowering Latinas Through Business Opportunities

Women are a driving force in the American economy and Latinas are playing their part. According to the U.S. Department of Labor, in 2016, Hispanic women made up 7.2% of the total workforce. By 2024, that’s projected to increase to 8.5%, which is almost 14 million Latinas.

For the past five years, Herbalife Nutrition has actively supported statewide and local chapters of the League of United Latin American Citizens (LULAC), and this year we’re proud to sponsor the National Women’s Conference at the 2018 LULAC National Convention, taking place from July 17 to 21 in Phoenix, Arizona.

Both LULAC and Herbalife Nutrition are committed to the Latino community —over a third of our independent distributors countrywide are Latinos, and our footprint in Latin America is long lasting and growing stronger than ever. Herbalife Nutrition’s commitment to Latino representation permeates every area of the business, where Latinas specifically make an important part of the executive team.

LULAC has continuously stated the need for more Latinas to be in business, and women are definitely rising to the challenge. According to the National Women’s Business Council, the number of Hispanic women entrepreneurs grew at a faster rate than any other group: 137% between 2007 and 2016.

At Herbalife Nutrition we provide women the opportunity to be their own boss, manage their time and build a business around what matters to them. We hold monthly workshops and provide tools to help women familiarize themselves with business management and financial best practices to successfully run a business.  We also provide them with leadership training, so they can continue to inspire others.

According to the Direct Sales Association, more than 73% of people involved in direct selling in 2017 in the United States were women, and nearly 20% of them were Latina. It’s a business opportunity that gives women flexibility in work schedules, projects and locations.  It’s also an entrepreneurial opportunity to surround themselves with like-mined people who are interested in building communities around shared motivation, learning and knowledge.

To celebrate and encourage Herbalife Nutrition’s commitment to entrepreneurship, I will have the honor to participate in the Latinas Rising: Entrepreneurship & Business plenary on July 18th, which will focus on the leadership of Latinas in the business sector and how their contributions are an important part of the economic wellbeing of their families and communities.

I am confident that Latinas will continue to positively impact the economy while transforming their families’ overall health because they are driven, inspired, committed and because, yes, the future is female.