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Edi Hienrich

Senior Vice President and Managing Director, EMEA Region (Europe, Middle East and Africa) and India
Edi Hienrich

Edi Hienrich is senior vice president and managing director for the EMEA region (Europe, Middle East and Africa) and India. He is responsible for all strategic, sales and marketing functions across these markets.  In his role, Hienrich has helped the Company reach across oceans and borders to deliver its products to help people live healthy active lifestyles.

Hienrich has extensive experience at Herbalife Nutrition, developed over 25 years with the Company. He has worked around the globe, with leadership positions in South America, Asia and Eastern Europe.

Hienrich started with Herbalife Nutrition in finance and quickly rose to country and regional management, where he led operations for Eastern Europe. After serving as vice president of South America, he then moved into international development, where he was responsible for the opening of new markets including Brazil, India, Colombia and Singapore. His focus was then directed to Southeast Asia, where he developed and implemented long- and medium-term strategies to drive the region’s profitable expansion and growth. Most recently, Hienrich served as vice president of sales for the U.S. market.

Hienrich holds a Bachelor of Arts degree in economics and a Master of Business Administration.

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