Dana Ryan
PhD, MBA, M.A. – Director, Sport Performance and Education
Lisa Thomas
Sr. Director, North America Product Marketing & Communications
Sports nutrition is key to optimizing any workout. Professional athletes have known this for a while, and it’s exciting to see how this awareness has started to permeate the everyday athlete.
According to an industry report, the growth rate of the sports nutrition market is attributed to recreational athletes who are joining the general health and wellness movement, looking to stay healthy and in shape by participating in fitness activities.
More than ten years ago, we created Herbalife24 – a sports nutrition line for the 24-hour athlete. As more people exercise regularly, our goal is that they think of themselves as an athlete both during their workout and throughout the entire day.
Being an athlete is a lifestyle. When you view yourself as an athlete, it influences all the nutrition choices you make throughout the day. That’s why we are excited to introduce a product into our sports nutrition portfolio that supports an athlete throughout the day: Herbalife24 Liftoff.
Introducing Herbalife24 Liftoff
Herbalife24 Liftoff is a dietary supplement that can be a morning or afternoon pick-me-up when you’re feeling mentally fatigued** at your desk, or while you’re running around doing a million errands.
Although Herbalife24 Liftoff is formulated with caffeine, it does not replace our Herbalife24 Prepare. Prepare is specifically designed to be taken prior to or during physical activity, supporting blood flow to working muscles and fast-twitch muscle contractions required for explosive muscular movement**, while you can grab Herbalife24 Liftoff once or twice a day to stay focused and alert**. Herbalife24 products are for any level athlete, but we had special help during product development from one of our Herbalife Nutrition sponsored teams.
Remember to use Herbalife24 Liftoff according to label instructions for use and keep your total caffeine intake in mind. Herbalife Nutrition suggests you consume no more than 400 mg caffeine per day, with no more than 200 mg of that in any single consumption.
How the LA Galaxy Sparked the Idea for Herbalife24 Liftoff
Since 2007, Herbalife Nutrition has been the LA Galaxy’s exclusive nutrition partner, working closely with the athletes to provide sports nutrition counseling and specialized products, which fuel their workouts.
A couple of years ago, while discussing their favorite Herbalife Nutrition products, they mentioned how much they loved Liftoff. That sparked the idea to create a version of it within our Herbalife24 sports nutrition line.
Our Research and Development (R&D) team came up with six flavors to start with. The LA Galaxy did a blind taste test, and their favorite flavor was Blackberry Spark – one of the two new flavors that we are launching!
We are proud of this story as it shows our strong relationships with our sponsored team’s athletes. We always strive to go beyond providing high-quality sports nutrition products: we listen to their ideas and needs, working together to create something innovative and new.
Herbalife24 Liftoff’s Ingredients and Benefits
One stick pack (5g) includes the following ingredients:
Panax ginseng
Ginseng supports brain function, accelerates memory recall***, and caffeine helps reduce the feeling of mental fatigue.**
Caffeine
Caffeine gives you the boost you need to stay alert and focused.** Caffeine is naturally thermogenic and temporarily increases your metabolism.**
Unique Proprietary Blend
Includes panax ginseng, L-taurine, caffeine, guarana extract and inositol.
Herbalife24 Liftoff also delivers vitamin C and a spectrum of energy-supporting B vitamins, including B1, B2, B3, B5, B6, B7, and B12.**
Additionally, it has zero sugar, no artificial flavors or sweeteners, and 15 calories per serving.
To enjoy, mix 1 stick pack into 8 fl.oz. of water and stir. Take 1-2 servings per day.
How Does Herbalife24 Liftoff Compare to the Regular Liftoff?
Liftoff is a very popular energy product from our catalog, so in developing the Herbalife24 version, we wanted to stay true to the original while providing additional benefits for athletes.
Here are the key differences with Herbalife24 Liftoff:
Certifications
- It’s NSF Certified for Sport®ǂ, which validates products do not contain any of 280+ substances banned by major athletic organizations. NSF’s Certified for Sport® is the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), the National Collegiate Athletic Association (NCAA), the National Football League (NFL), and many other professional and amateur sports associations.
- It’s Kosher certified.
- It’s vegetarian certified by the American Vegetarian Association.
Different Format
Liftoff comes in a tablet format, while Herbalife24 Liftoff comes in a stick pack. It is still effervescent, but because it is a powder, it dissolves in the solution much quicker. It’s also easier to empty the stick pack into a water bottle when you’re on the go.
New Flavors
Our existing four Liftoff flavors – Ignite-Me Orange, Lemon-Lime Blast, Pomegranate-Berry Burst, Tropical Fruit Force – are well-loved by distributors and customers, but with this launch, we saw an opportunity to add two new flavors: Pineapple Push and Blackberry Spark.
Herbalife24 Liftoff is a great option for professional athletes because it is NSF Certified for Sport® and many athletic organizations require that their athletes consume products that are clean and free from banned substances. It also gives our independent distributors the chance to support their customers, who are everyday athletes, reinforcing our purpose for the Herbalife24 line: nutrition for the 24-hour athlete.
Herbalife24 Liftoff Recipes
Most of our customers use Herbalife24 Liftoff with plain water only, but did you know that it can also be used in fun recipes?
Susan Bowerman, registered dietitian and Senior Director, Worldwide Nutrition Education and Training, crafted the following nutritious recipes that feature our Herbalife24 Liftoff:
H24 Liftoff Pineapple Nojito
Ingredients:
- 1 Herbalife24 Liftoff, Pineapple Push stick pack
- 1 TBSP lime juice
- 7 large mint leaves
- 1 cup ice
- 1 cup water
- ½ lime wedge
Instructions:
- Squeeze lime wedge over, then add mint leaves.
- Gently ‘muddle’ the mint leaves with a muddler or the handle of a wooden spoon, then add ice to fill the glass.
- Pour water slowly over the ice, and mix lightly. Add Herbalife24 Liftoff stick pack, stir.
Per serving:
- Calories: 15
- Protein: 0g
- Carbohydrate: 4g
- Fat: 0g
- Fiber: 0g
H24 Liftoff Blackberry Spritz
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Ingredients:
- 1 Herbalife24 Liftoff, Blackberry Spark stick pack
- ½ lime wedge
- 1 Berry Skewer (strawberry, cherry, blackberry)
- 1 cup ice
- 1 cup water
Instructions:
- Ice to fill the glass.
- Pour water slowly over the ice, squeeze lime wedge, add Herbalife24 Liftoff stick pack, and stir lightly.
- Garnish glass with berry skewer.
Per serving:
- Calories: 15
- Protein: 0g
- Carbohydrate: 4g
- Fat: 0g
- Fiber: 0g
*Formulated with caffeine, which is naturally thermogenic and temporarily increases your metabolism.
** These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
***Temporary benefit based on consumption of ginseng by healthy young adults.
ǂ Certified for Sport® is a registered trademark of NSF International.