Providing Choice and Variety: The Story Behind Protein Baked Goods Mix

Making the decision to eat a healthier diet is an important first step toward adopting a healthier lifestyle. However, making it a sustainable habit takes effort and discipline. According to a recent study published in the Journal of Public Health, some of the most common barriers to healthy eating are limited time, lack of convenient options, and lack of taste-appeal of healthy foods.

For more than 40 years, our mission at Herbalife Nutrition has been to help people lead a healthier lifestyle by providing nutritious, great-tasting, and convenient food options. For healthy eating not to become boring, it helps to have a variety of products to choose from that taste great and provide the nutrients your body needs, which is what we do best.

We are always thinking about how we can continue to offer additional choices to our customers. It was at Innovation Day in 2016 – which is when we had various suppliers visit us to present innovative product concepts – when the idea of making our own customizable protein muffin product using only Herbalife Nutrition products sparked. We saw this as a great opportunity to explore the development of a product that when combined with our great-tasting nutrient-dense Formula 1 would make a healthy high-protein muffin. This was the beginning of Protein Muffin Mix which would eventually become our new product: Protein Baked Goods Mix.

Herbalife Protein Baked Goods Mix benefits

If It Already Exists, Improve It

Our very creative, entrepreneurial distributors have been making muffins and mug cakes by mixing Herbalife Nutrition products like Formula 1 and Protein Drink Mix with additional ingredients, such as eggs and milk, so we wondered how we could support their baking creativity by making it more convenient for our distributors and their customers. Creating this new product required several important steps:

Getting the texture and flavor right

Along with being effective and nutritious, Herbalife Nutrition products’ signature is that they taste great. That is very important to us since it’s a driver that helps people to stick to a healthy nutrition plan. We didn’t want this new product to be any different, so we went through multiple phases of testing with various attempts to optimize the texture and taste of the muffin before we finalized it.

Receiving guidance from distributors and experts

When the prototypes were acceptable to proceed, we sampled them with our distributors and conducted consumer insights where we applied key learnings to improve and refine the product to meet our high standards for taste and texture.

Expanding to other types of baked goods

We then took it a step further and explored if other types of baked goods could be made with this product to replace some of the baked goods that are already being made by our distributors such as waffles, pancakes, and donuts. Working closely with our expert on nutrition, Susan Bowerman, we developed a variety of tasty recipes where this product could be used to make other baked goods in addition to the muffins it was originally designed to make.

Naming the new product

We conducted insights to get data on the preferred product name for this product and Protein Baked Goods Mix was selected as the best fit, as it covers the versatility of this product across multiple baked goods it can be used to make when combined with Formula 1.

Herbalife protein baked muffin

Key Benefits of Protein Baked Goods Mix

The nutritional value of the Protein Baked Goods Mix is a key benefit but also how convenient it is to use in different recipes when combined with Formula 1. Whether you’re looking for simple ways to stay on track nutritionally all day long or are too busy and want to reduce the stress of complicated baking, Protein Baked Goods Mix provides an ideal balance of protein and other nutrients that help satisfy hunger. Combine with your favorite Formula 1 shake mix and water, place in microwave for 3 minutes, and enjoy a nutritious muffin as a healthy meal:

Can’t wait to give this new product a try? Take a look at this recipe book and get inspired!

 *When combined with Formula 1 that is made with no artificial sweeteners, is Gluten-Free and Low GI to make a healthy muffin.
**Products do not contain any meat, poultry, fish, seafood, or insects.
***Herbalife products do not treat diabetes, but diabetics can use them. When prepared with Formula 1.