* This product is currently available only in select markets in Europe and Africa. Visit your regional site or speak to your local distributor for product details.
As health-conscious consumers, we are increasingly becoming more knowledgeable and aware of what we put in our bodies. As a result, we are making more educated food choices and demanding more from our food suppliers. We know what kind of foods we want, and we expect the brands that we trust to deliver.
This sophistication, paired with evolving lifestyles and needs, has resulted in a surge in the healthy snacks category. According to Fortune Business Insights, the global healthy snacks market size was valued at $78 billion in 2019 and is projected to reach $108 billion by 2027.
However, the meaning of “healthy snack” has changed throughout the years. Consumers want food that is healthy, but also indulgent, where good taste remains essential. As a global nutrition company, we’ve been providing great-tasting, science-backed, nutritious products for over 40 years, so it made sense for us to expand our current offer in the healthy snacks category.
Providing Healthier Snack Alternatives for Consumers
Nutrition is personal: no two wellness journeys are the same. We strive to provide a range of nutritious products that allow our independent distributors to personalize their customers’ meal plans to meet their particular nutrition needs and taste preferences.
A crucial part of this has to do with offering variety and choice. If people have the opportunity to choose from a wide collection of flavors, formats, and convenient presentations, staying on track with their nutritional regimen becomes easier.
One of the pillars of our product philosophy includes expanding our product offerings so consumers have more nutritious food options throughout the day. We have sweet snacks that are a great source of protein, such as our Protein Bars (10g of protein), Protein Bites (4g of protein), and Achieve Bars (20g of protein). However, our distributors have been requesting more savory snack products.
As coaches, distributors are the ones who know our customers best since their business revolves around helping others reach their wellness goals. Based on those valuable insights and broader market research, we developed a new product: Herbalife Nutrition Protein Chips.*
What Makes Protein Chips Different?
Our Protein Chips snack has 50 percent less fat than fried potato chips because we never fry them: we pop them with heat to give a savory taste and satisfying crunch. The “popping” process happens as the protein pellet is exposed to high pressure and high temperatures which makes the product expand and pop like popcorn or rice cakes.
Additionally, our protein chips have five times more protein compared to fried potato chips, which can help our customers meet their daily protein goals.
To provide vegan/vegetarian plant-based foods alternative to soy, we use pea protein to make our chips. Pea protein supplies adequate amounts of 8 of the 9 essential amino acids that a healthy body requires.
Protein Chips is a delicious and nutritious savory snack available in two great flavors: Barbecue and Sour Cream & Onion.
Barbecue Protein Chips
- 11 g of protein and only 134 calories
- Suitable for vegans
- Gluten-free
- Formulated with pea protein
Sour Cream Protein ChipsÂ
- 12 g of protein and only 135 calories
- Suitable for vegetarians
- Gluten-free
- Formulated with pea protein
- Contains natural flavor
We’re excited to be giving more options for our consumers and looking forward to helping our customers have a healthy balanced diet and active lifestyle.
Michael YatcillaPh.D. – Sr. Vice President, Worldwide Research & Development and Global Regulatory Affairs
Dr. Michael Yatcilla is the senior vice president of Worldwide Research and Development and Global Regulatory Affairs at Herbalife Nutrition. He is a global nutraceutical professional who provides expert insight into product science, formulation, development and manufacturing. He has also held roles as vice president of Innovation and Ingredients, Innovation, Clinical Research and Targeted Nutrition and R&D Supplements. Dr. Yatcilla earned a Ph.D. and a master’s degree in chemical engineering from Stanford University. He also has a bachelor’s degree in chemical engineering from the University of Delaware. He lives a healthy, active life by spending time outdoors and using Herbalife Nutrition Formula 1 Healthy Meal Nutritional Shake Mix.