Goran NikolicDirector, Southeast Europe
How often does your flagship product get chosen as the best in quality by consumers? This is the case with Formula 1, which 1,200 customers voted as the best in quality in the meal replacement for the weight control category. As a result, we received the five-star Quality Medal (QUDAL).
The QUDAL accolade is awarded to products and services that, according to consumers, offer the greatest level of quality. In a survey carried out by the International Certification Association, consumers were asked to name the meal replacement for weight control which, according to their personal experience and the opinion and experience of their loved ones, offers the highest level of quality on the Bosnian market.
Herbalife Nutrition Formula 1 was ranked number one. This is a testament to our great tasting, science-backed products that meet and exceed consumers’ quality expectations.
This award is special because it recognizes our continued investment in research and innovation in the field of food science. It also speaks to our distributor difference: I am convinced that the approach and service that our distributors provide have greatly contributed to the positive perception of our flagship product. Their personal approach goes beyond selling the product itself; it includes motivation and support that gives consumers the confidence to change for the better. And that is priceless.
Our goal now is, in addition to keeping this recognition in Bosnia and Herzegovina, to be recognized by other markets in Southeast Europe as well. The Quality Medal will help us further build the reputation of our brand.
I’d like to thank our local Marketing team, led by our supervisor Irfana Bašić with the support of the local Regulatory Affairs and Product Compliance team. This award wouldn’t have been possible without all of their hard work.