Tri Blend Select: The Story of Our First 100% Vegan Protein Shake

Jasdeep DeolSr. Manager, Product Marketing – Europe, Middle East and Africa

How many people do you know look for clean labels on the products they buy? Whether it’s cruelty-free makeup or chocolate that’s fair-trade certified, the tide is moving toward clean labels definitely shows no signs of slowing down.

According to Euromonitor, the conscious consumer is a key trend for 2019, with animal welfare being at the forefront of many consumers’ purchasing decisions. The rise of veganism is a clear example of this.

But when you care as much about climate change and animal welfare as you do about the food that nourishes your body, you’re often forced to compromise on taste and quality.

Well, not anymore.

A Planet-Friendly Alternative

Tri Blend Select is a complete protein shake blend that’s 100% uncompromising: it is made up of naturally-sourced, organic and wholefood ingredients. Our newest product offering has been formulated to increase fiber and protein intake, while also offering key vitamins and minerals and delicious flavors. Furthermore, Tri Blend Select contains a unique combination of pea, quinoa and flax seed as part of a premium protein blend that provides all the essential amino acids found in a complete protein.

The communities we work with have been farming in the same areas and in the same way for hundreds of years. Tri Blend Select is the product of expert knowledge from farmers, who not only grow the very best produce, but also nurture the land and protect the environment.

As a result, local habitats are respected and protected, while pesticides and fertilizers are kept to a minimum. That means the land can continue to yield healthy produce and support future generations.

Tri Blend Shake

Organic, Natural Ingredients

From the dense jungles of Colombia to the Canadian prairie, the Tri Blend Select story is woven together by the people, the places and the philosophy that make it so unique. We scoured the planet to source the best possible grade of every single ingredient:

Pea

Pea protein is easily digested and has a lower allergy risk than common protein sources, such as soy and dairy. Peas have been cultivated in France for thousands of years, which is why we source our peas there. Centuries-long pea production experience coupled with that famous French gastronomic air mean that our naturally-sourced French peas are simply fantastique.

Flax seed

Traditionally used to relieve abdominal discomfort, flax seed has hidden superpowers: it’s high in alpha linolenic acids (one of the heart-friendly omega 3 fatty acids) and rich in protein, fiber and minerals like phosphorus, which works with calcium to build bone strength. When cultivated in a northern climate, the alpha linolenic fatty acid content and iodine value of the flax seed is turbo-charged, which is why we source our brown organic flax seeds from Canada.

Quinoa

Quinoa is highly nutritious and richer in protein, healthy fats, vitamins and minerals than other grains. Plus, it’s gluten-free! We work with family farms in Colombia, who have been growing this nutritious plant for generations. Their commitment results in what we consider to be one of the highest-quality quinoa in the world.

These three are the main proteins that make up Tri Blend Select, but the mix also includes high-quality, locally sourced ingredients such as coconut blossom nectar, chicory root inulin, rice protein powder, oat, acerola cherry, and stevia. Banana flavor will be available in 17 markets across Europe, Middle East and Africa this year.

Tri Blend Select embodies everything that we at Herbalife Nutrition are passionate about: social responsibility, advanced nutrition, and best-in-class products.