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Nearly Half of Americans Have Turned to Side Hustles and Other Forms of Supplemental Income in Today’s Challenging Economy, New Survey Finds

April 12, 2023 9:00am EDT

Of Americans with a Side Hustle, Forty-Eight Percent Started It Solely to Make Ends Meet

LOS ANGELES, April 12, 2023 /PRNewswire/ — Do you struggle to make ends meet? You’re not alone. According to a new study commissioned by Herbalife, almost half (40%) of Americans are turning to side hustles or other forms of supplemental income in today’s challenging economy. And of those with side hustles, 48% started it solely to make ends meet. In addition, side hustles offer a feasible alternative to asking loved ones for money – something four in 10 Americans have found the need to do within the past year.

Americans with a source of additional income said they would need to earn about $404 more per month to live comfortably

“The rising cost of living is causing Americans to fall behind on their monthly bills,” said Humbi Calleja, Herbalife vice president and general manager for North America. “More people are turning to direct selling opportunities to ease the financial strain.”

The study, conducted by One Poll on behalf of Herbalife, surveyed 2,000 Americans and 6,500 international respondents from 9 different countries. It examined numerous factors, including the motivations behind starting a side hustle, the most popular side hustles, the time Americans dedicate to these new ventures, and the impact finances can have on their mental health.

According to the findings, while most respondents with a side hustle are looking to make ends meet, others are interested in having a disposable income (29%), dealing with the rising cost of living (28%), and being less reliant on a single source of income (25%). 

Additionally, with sixty-two percent of Americans admitting that they have no idea what their financial future holds and over half (58%) expressing that their financial situation negatively impacts their mental health, the positive impact of having a side hustle can potentially go beyond simply improving your finances to helping alleviate the stress associated with not having enough income.

The survey also uncovered some interesting statistics surrounding millennials. For example, in addition to being the generation that is most likely to have a side hustle (66%), they are also the most likely to say that their financial situation makes it difficult to pay for necessities (41%). In comparison, baby boomers came in at 40% and 13% in those two categories.

On average, Americans with side hustles commit almost ten hours per week to side hustles, with the most common including selling products on e-commerce websites and driving for ride-share — while other respondents turned to direct sales, otherwise known as network marketing.  

With the growing popularity of network marketing as an alternative source of income and the numerous companies available to join, it’s more important than ever to ensure that people choose the opportunity that best meets their needs.

“It’s important for individuals to select a side hustle that is right for them, said Calleja. “In addition to flexibility, network marketing, especially, can offer low start-up costs and the opportunity to market a product or service you’re passionate about, making the work rewarding on various levels.”

Below, Calleja recommends simple tips to help people find the right network marketing company.

This random double-opt-in which surveyed 2,000 Americans and 6,500 international respondents from 9 different countries, was commissioned by Herbalife, a premier global health and wellness company and community, between Feb. 14 and March 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

For more information about the survey or tips for entrepreneurs, visit Herbalife.com.

About Herbalife Nutrition Ltd.
Herbalife Nutrition (NYSE: HLF) is a global company that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The company offers science-backed products to consumers in 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the company’s commitment to nourish people, communities and planet, Herbalife Nutrition pledges to achieve 50 million positive impacts – tangible acts of good – by 2030, its 50th anniversary.


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SOURCE Herbalife